Extract Google Trends Keywords & Summarize Articles in Google Sheets

Description

Stay ahead of trends by automating your content research. This workflow fetches trending keywords from Google Trends RSS, extracts key insights from top articles, and saves structured summaries in Google Sheets—helping you build a data-driven editorial plan effortlessly.

How it works

Fetch Google Trends RSS – The workflow retrieves trending keywords along with three related article links.
Extract & Process Content – It fetches the content of these articles, cleans the HTML, and generates a concise summary using Jina AI.
Store in Google Sheets – The processed insights, including the trending keyword and summary, are saved in a pre-configured Google Sheet.

Setup Steps

Prepare a Google Sheet – Ensure you have a Google Sheet ready to store the extracted data.
Configure API Access – Set up Google Sheets API and any required authentication.
Get Jina.ai API key
Adjust Workflow Settings – A dedicated configuration node allows you to fine-tune how data is processed and stored.

Customization

Modify the RSS source to focus on specific Google Trends regions or categories.
Adjust the content processing logic to refine how article summaries are created.
Expand the workflow to integrate with CMS (e.g., WordPress) for automated content planning.

This workflow is ideal for content strategists, SEO professionals, and news publishers who want to quickly identify and act on trending topics without manual research. 🚀

Google Sheets Fields

Copy and paste these column headers into your Google Sheet:

| Column Name | Description |
|------------------------|-------------|
| status | Initial status of the keyword (e.g., "idea") |
| trending_keyword | Trending keyword extracted from Google Trends |
| approx_traffic | Estimated traffic for the trending keyword |
| pubDate | Date when the keyword was fetched |
| news_item_url1 | URL of the first related news article |
| news_item_title1 | Title of the first news article |
| news_item_url2 | URL of the second related news article |
| news_item_title2 | Title of the second news article |
| news_item_url3 | URL of the third related news article |
| news_item_title3 | Title of the third news article |
| news_item_picture1 | Image URL from the first news article |
| news_item_source1 | Source of the first news article |
| news_item_picture2 | Image URL from the second news article |
| news_item_source2 | Source of the second news article |
| news_item_picture3 | Image URL from the third news article |
| news_item_source3 | Source of the third news article |
| abstract | AI-generated summary of the articles (limited to 49,999 characters) |

Instructions
Open Google Sheets and create a new spreadsheet.
Copy the column names from the table above.
Paste them into the first row of your Google Sheet.