Analyze Google Ads search terms with AI and send wastage alerts
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SpaGreen Creative
Description
Who Is This For?
This workflow is designed for Google Ads advertisers, PPC managers, and marketing teams who want to automatically monitor and optimize their search term performance. It's particularly valuable for those running brand campaigns who need to identify and eliminate wasteful ad spend on non-brand keywords.
What This Workflow Does
This workflow functions as an automated Google Ads performance monitoring and optimization system that:
Fetches search term data from active Google Ads campaigns daily
Filters out brand terms and excluded search terms automatically
Analyzes performance metrics using AI to identify wasteful keywords
Generates optimization recommendations for negative keyword lists
Sends detailed reports through multiple communication platforms
Calculates ad wastage in USD for better budget management
Key Features
Automated Daily Monitoring** – Runs every day at 8 AM to check campaign performance
AI-Powered Analysis** – Uses multiple AI models (DeepSeek, OpenAI, xAI, Anthropic) for intelligent keyword categorization
Performance Metrics Calculation** – Automatically calculates CTR, CPC, conversions, and ad wastage
Multi-Channel Reporting** – Sends reports to Slack, Microsoft Teams, WhatsApp, and Discord
Smart Filtering** – Automatically excludes brand terms and excluded search terms
Cost Analysis** – Calculates total ad wastage in USD for budget optimization
14-Day Data Window** – Analyzes search terms from the past 14 days for comprehensive insights
Requirements & Setup
Google Ads API**: Required for fetching campaign and search term data
AI Model APIs**: DeepSeek, OpenAI, xAI, or Anthropic for keyword analysis
Communication APIs**: Slack, Microsoft Teams, WhatsApp (Rapiwa), Discord for report distribution
Scheduled Trigger**: Configured to run daily at 8 AM
Google Ads Manager and Client IDs**: For accessing specific campaign data
How It Works
Data Collection: Fetches active campaigns and extracts search term data from the past 14 days
Data Processing: Cleans and aggregates metrics by search term, campaign, and ad group
AI Analysis: Uses AI to categorize keywords into wasteful (zero conversions) and review-worthy (has conversions)
Report Generation: Creates structured reports with recommendations and cost analysis
Multi-Platform Distribution: Sends formatted reports to all configured communication channels
Support & Help
WhatsApp**: Chat on WhatsApp
Discord**: SpaGreen Community
Facebook Group**: SpaGreen Support
Website**: https://spagreen.net
Developer Portfolio**: Codecanyon SpaGreen