Re-engage dormant leads with Claude emails using Crunchbase, NewsAPI, Hunter, and Gmail

Description

What this workflow does

Automatically re-engages dormant leads by detecting trigger events (funding rounds, company news, leadership changes) and generating personalized outreach emails. The workflow identifies leads inactive for 90+ days, checks multiple data sources for re-engagement opportunities, and sends AI-generated email drafts to sales reps for approval.

How it works

Schedule - Runs weekly (every Monday by default)
CRM Data - Pulls leads that have been inactive for 90+ days
Trigger Detection - Checks three sources in parallel:
Crunchbase for funding events
NewsAPI for company news
Hunter.io for leadership changes
AI Email - Claude generates a personalized re-engagement email based on the detected trigger
Rep Notification - Sends the complete lead profile and email draft to the assigned sales rep for review

Setup steps

Replace Load inactive leads (mock) with your CRM integration (Salesforce, HubSpot, Pipedrive)
Add API credentials for trigger detection:
NewsAPI (free at newsapi.org)
Crunchbase (optional, paid)
Hunter.io (free tier available)
Add your Anthropic API credentials for Claude
Add your Gmail OAuth credentials
Test with Test workflow manually node before enabling schedule

API keys required

| Service | Purpose | Cost |
|---------|---------|------|
| NewsAPI | Company news detection | Free (100 req/day) |
| Crunchbase | Funding event detection | $99/mo (optional) |
| Hunter.io | Leadership change detection | Free tier available |
| Anthropic | AI email generation | Pay per use |
| Gmail | Send notifications | Free |