Facebook/Meta Conversion API for eCommerce Leads/Orders
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Omar Akoudad
Description
This n8n workflow helps eCommerce businesses (especially in the Cash on Delivery space) send real-time order events to the Meta (Facebook) Conversions API, ensuring accurate event tracking and better ad attribution.
Features
Webhook Listener**: Accepts incoming order data (name, phone, IP, user-agent, etc.) via HTTP POST/GET.
Data Normalization**: Cleans and formats first_name, last_name, phone, and event_time according to Facebook's strict specs.
Data Hashing**: Securely hashes sensitive user data (SHA256), as required by Meta.
Full Custom Data Suppor**t: Pass order value, currency, and more.
Ideal For:
Shopify, WooCommerce, custom stores (Laravel, Node, etc.)
Businesses using Meta Ads and needing high-quality server-side tracking
Teams without access to full dev resources, but using n8n for automation
How It Works:
Receive Order from your store via Webhook or API.
Format & Normalize fields to match Facebook’s expected structure.
Encrypt Sensitive Fields using SHA256 (name, phone, email).
Send to Facebook via the Conversions API endpoint.
Requirements:
A Meta Business Manager account with Conversions API access
Your Access Token and Pixel ID set up in n8n credentials
This workflow was created by Omar Akoudad and shared publicly on the n8n community template library. n8nFind indexes it for discovery — the workflow remains the property of its original creator.